Professional Sport

Huge multi sports collage karate volleyball running athletics dirt bike gymnastics mortul arts in action isolated on white

As a challenger consultancy we are naturally competitive, and all of the team participate in a variety of sports at different levels, so it plays a big part in our lives!

We know that sport and business can go perfectly hand in hand, especially at the professional level where the lines are blurred between both. Examples we love which perfectly demonstrate applying disrupterprise® to an industry is of the Red Bull F1 team and the English Premier League; their disruptive strategies, Red Bull as a new participant and the Premier League reinventing itself, have brought unprecedented success. We’d love to tell you more in person! 

These are but two examples which serve as a useful learning tool for those engaged in professional sport such as teams and clubs, individual athletes, governing bodies, suppliers, and sponsors, amongst others.

At Allan Panthera we provide elite consultancy to all involved in professional sport who desire to maximise commercial opportunities: this may include bringing a new technology or service to a chosen sport; finding and negotiating strategic sponsorship aligned to your brand; the development of a commercial sales and marketing strategy to increase revenues and/or participation; or breaking into new markets further afield.

Additionally, we can act as a trusted agent for those seeking representation and support to manage their affairs. In particular, we’re passionate about supporting young athletes and parents when dealing with professional clubs staff: it can be a daunting prospect faced with legal contracts and a professional club, we’ll be by your side to make sure you’re not taken advantage of and are represented in negotiations: we want to ensure you receive the best commercial terms for your rising star.

Some examples of the support we can provide you with in this sector includes:

  • Commercial strategy and business growth
    • Business development, sales and marketing
    • Social media
    • Participation and expansion strategy in existing and new markets
    • Disrupterprise®
    • Investment and fundraising 
    • Change management
  • Commercialisation of products and services
  • Competitive benchmarking
  • Market analysis
  • Sponsorship strategy 
  • Impact networking and brand representation
  • Contracts review and support
  • External negotiations and dispute resolution 
  • Reputation management and crisis communications
  • Business contingency and continuity planning
  • Mentoring and coaching for all levels of staff
  • Sports agent services for athletes and rising stars

“We were attracted to work with them by their USPs and global reach, but most importantly for us they aligned with our elite brand image and provided important insight from our target audience regarding our proposed sponsorship of a prestigious sporting event. Working with them too on our extensive business growth strategy was a dream, we wouldn’t go anywhere else now.

Director of Corporate Strategy, International Professional Services Firm

Get In Touch

Global HQ - Edinburgh

+44 (0) 131 358 4353

Asia Office - Dubai

+971 8000 311 0010

Americas Office - New York

+1 888 5090 572

If you are calling from outside of the UAE or North America, please call our Edinburgh office.


To view our office locations please click here.

We will only use your personal information to contact you in regard to our services and never give your information to 3rd parties.

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