New end-to-end service portfolio sets out to deliver enduring solutions to suit a range of budgets for new entrants, start-ups and developed mid to enterprise-size businesses operating in the Uncrewed Aerial Systems (UAS) market. ‘Campaign Catapult’ will target current and aspiring disruptive leaders in a range of segments including Uncrewed Aerial Vehicle (UAV) manufacturers, sensor and software innovators, counter drones,  the wider supply chain and robotics industries.

Cheltenham and Edinburgh (UK): 3rd May 2021: The opportunity to provide the UAS and wider robotics industry with seamless business and marketing support focused on whole-life  solutions has brought together Allan Panthera and Pravo Consulting in a strategic partnership.

The two complementary businesses, combining successful track records in the UAS market from Allan Panthera’s multi-sector operational and business strategy expertise, with Pravo Consulting’s marketing, PR and social media outreach and crisis communications for national and global players, will leverage the focus of both businesses on innovative and disruptive markets. The intention is to roll out the service from the UK to cover global markets, and to develop regional hubs, initially in North America and the Middle East, utilising Allan Panthera’s New York and Dubai offices, in addition to Pravo Consulting’s international associate network. 

The Allan Panthera-Pravo Consulting partnership’s joint service solution, called Campaign Catapult, is launched in tandem with AUVSI XPONENTIAL’s hybrid online series 4-6 May; it is a scalable portfolio providing business, sales and marketing support on specific campaigns or on longer term projects, from C-suite advice and mentoring to implementation of programmes.

The global UAV market is set to be worth US$92 billion by 2030, with a CAGR rate of 25% over the US$9.5 billion in annual revenue for 2020. Of this revenue, 70% is in the commercial sector (US$63 billion). ¹ and new entrants and established operators need to differentiate in an increasingly competitive market.

“The drone and robotics markets provide lots of exciting potential and are an important focus area for BEIS (the UK’s Department for Business, Energy & Industrial Strategy).  They provide exciting growth potential for innovation in both start-ups and more mature players.  I am pleased to support this new activity and the teams at Pravo Consulting and Allan Panthera are well regarded in their respective areas. The combination of the companies, and access to their specialists, will provide businesses with resources to help accomplish their goals without the need to add full time specialist skills in the crucial early stages of a company or project,” said Graham Brown, CEO at the Drone Trade Association ARPAS-UK.   

The team’s combined UAS experience, across commercial and defence sectors, include: research on drone standards, launch of rotary VTOL (Vertical Take-Off and Landing) UAVs and global roll out, support for UAV propulsion systems manufacturer and sensor deployment, creation of award winning drone service enterprise, commercial wins and project management of world first offshore operations, strategic insight papers, BVLOS proof of concept projects, ISR maritime security, blue chip service contracts, drone in a box commercialisation, global exclusivity agreements, mentorship/board advisory, foreign market entry, funding support, and many more. 

“The Allan-Panthera-Pravo Consulting partnership is a powerful combination,” explained Philip Hicks, Founder and Principal Consultant of Pravo Consulting. “Allan-Panthera’s understanding of the legal and financial environment and how to navigate the multiple industry opportunities for those operating in the UAS sector is complementary to how Pravo Consulting works: they’ve actually been there and done it, and successfully, compared to others. This will enable us to help new and current players to develop opportunities in the exciting and fast-moving drone market.” 

The two companies intend to focus efforts on the UAS and wider robotics market, followed by roll out to other disruptive technology sectors and will leverage established networks including Pravo Consulting’s worldwide associates.
“Partnering with Pravo Consulting to deliver enhanced value for our clients will allow us to provide the very best business and growth strategies to support the next generation of disruptive technologies, from two companies who have lived and breathed both the UAS sector and the markets they serve,” said Jamie Allan, Founder and CEO of Allan Panthera. “We’ve taken on three new staff to meet demand for our services, with further consultants joining in the summer. Campaign Catapult will enable our clients to access a portfolio of leading services to equip them for growth in one of the most exciting industry sectors, driving innovation and deployment of disruptive technologies and services.”

To arrange an interview, or for more information contact:

Jamie Allan

T: +44 (0)131 3584353


About Allan Panthera:  

Allan Panthera, based in Edinburgh, with offices in Dubai and New York, is one of the world’s leading independent drone consultancies with in-depth experience across the broad commercial drone industry spectrum. A multidisciplinary consultancy, Allan Panthera offers a range of business growth services to sectors including Energy, Drones, Disruptive Tech, Legal, Sport & more. 


About Pravo Consulting:

Pravo Consulting is a UK based consultancy providing reputation management, communications strategy, and execution with a focus on disruptive technologies and especially the UAV sector. An independent consultancy, Pravo provides clients Board-level/C-suite counsel, strategy and execution including PR, crisis communications, research, market insight and stakeholder engagement. Pravo Consulting has built an extensive international network of trusted associates currently represented in16 countries worldwide.

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