Don’t be the salted caramel of the business world, please…

Has anyone else noticed how salted caramel is everywhere these days? You can’t escape it, much the same way as chorizo and peri peri have crept into our lives over the years. 

I prefer just normal caramel, like a Cadbury’s Caramel chocolate bar. Why has salted caramel suddenly become the go to flavour? 

It’s likely to be another trend, as it doesn’t seem like a revelation of gastronomic creation to me. 

But why is this related to business? 

Well it got me thinking: why is everyone making salted caramel products? 

And, therefore, what could be the next bandwagon? 

Is it really ‘innovative’ to apply the same core flavour to various products? 

Or is it good business to take advantage of a popular wave of flavour fashion?

It’s akin to the fast follower or first mover strategies.

My point is this: in a crowded world of salted caramel, when will you be prepared to break the mould, pivot, and become the new ‘flavour of the month’?

If you don’t innovate, or keep looking over the horizon, then you’ll constantly be chasing the pack just to stand still.

We love supporting businesses to be disruptive in their markets, who want to stand on their own, and who want to make a real change. 

So for me, please don’t be the salted caramel of the business world. Be the next big flavour, and you’ll taste sweeter success!* 

*Yep, had to get the puns in, sorry…

Allan Panthera and Aberdeen Football Club Partner ‘By Official Appointment’

Following the exciting news of Aberdeen Football Club’s (AFC) strategic partnership with MLS side Atlanta United last week week, Allan Panthera are proud to announce our own recent partnership with AFC.

The By Official Appointment (BOA) partner programme is an initiative which will allow Allan Panthera to maximise its support to the Club and its fans.

As a multi-disciplinary commercial consultancy, Allan Panthera’s Professional Sports division plan to assist AFC with its global commercial growth plans going forward.

Additionally, fans of AFC will receive privileges and exclusive aspects of Allan Panthera’s consultancy services which span a range of sectors including oil & gas, renewables, legal, marine, drones, and disruptive technology. Indeed, business owners and staff responsible for the growth and commercial operation of their companies from other sectors, whether a start-up or multinational, can also access the elite commercial expertise which Allan Panthera provides.

Jamie Allan, CEO of Allan Panthera, said, “I have a deep affinity with Aberdeen from my time studying and working in the city, and I’m excited to see AFC’s progress with many fantastic initiatives already under way such as the construction of the new stadium facility, as well as other plans on the horizon. It is an honour to support the Club, the fans, and their businesses through BOA as we all embark on an exciting period of growth.”

If you would like to discuss how we can support the commercial goals of your organisation, please contact us via the ‘Get In Touch’ link at the top of the page.